ACF

Not For Profit

Digital Strategy / Stakeholder Engagement/ Digital/ Media Relation / Traditional / Online / Social Media / Earned Media / Communications Strategy / Public Relations

The Australian Childhood Foundation is a not for profit organisation committed to driving social change by allowing people to see through a child's eyes. They are working towards this important change by building trauma centres in every state as well as a commitment to innovation and nation-wide partnerships.
To raise awareness within the community about child abuse, neglect and family violence and generate support both financially and within the community to help the organisation achieve its objectives.
Most recently the Australian Childhood Foundation developed an app called The Big Tree, voiced by Chris Hemsworth, Leonie Hemsworth and Nadine Garner. The goal was to promote the download of the app and in turn raise money for the Foundation.
SOLUTION
Horizon has been working with the Australian Childhood Foundtation since 2004 to support its work to save children from abuse, neglect and family violence.
To achieve the greatest amount of media coverage and exposure, Horizon implemented a media outreach program to mainstream and parenting media. Specific pitches were developed for each online, print and broadcast publication to simplify story development.
OUTCOME
Horizon generated media coverage in a range of traditional and online media including; The Morning Show, ABC Breakfast, News.com.au, Daily Mail and The Daily Edition, with over 15 million people reached.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis
communications and issues management. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

Stevie 2018 Gold
Stevie 2018 Silver
IPRA 2018 Gold

HORIZON COMMUNICATION GROUP 2018