AEC

Government / Federal Government

Online / Digital / Strategic Partnerships / Communication Strategy / Development and Implementation / Earned Media / Public Relations / Social Media

The Australian Electoral Commission (AEC) is responsible for conducting federal elections and referendums and maintaining the Commonwealth electoral roll. The AEC also provides a range of electoral information and education programs and activities.
To effectively educate Australian electors about changes to voting in the Senate and where and how to vote correctly in the context of a double dissolution.
SOLUTION
Horizon developed and implemented a number of parallel communication campaigns to maximise electoral knowledge, build understanding of how to enrol and vote correctly, and increase enrolment numbers among the younger demographic.
In addition to a comprehensive media campaign conducted throughout Australia, targeted intermediary outreach saw over 400 large employers contacted and offered resources to use on their social channels. This material was shared to better inform their employees of the changes and how and where to vote. Partnerships were also formed with major Australian sporting associations during the lead up to the Rio Olympics to amplify  voting and enrolment messages.
OUTCOME
This campaign was highly successful and is widely regarded as the most innovative election communication campaign to date. Key metrics such as youth enrolment and voter formality rose significantly in the 2016 federal election and more than 500 pieces of media coverage were achieved including live interviews with the Australian Electoral Commissioner, Tom Rodgers on SKY News TV, Sunrise and ABC 24.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis
communications and issues management. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

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HORIZON COMMUNICATION GROUP 2018