AMGC

B2B

Brand Development and Management / Communication Strategy / Stakeholder engagement / Media Relations / Social Media / Events / Earned Media

The Advanced Manufacturing Growth Centre is a membership-based, not-for-profit organisation which supports the development of a world-leading advanced manufacturing sector in Australia.
To shift the negative market perception of the manufacturing industry to be positive across multiple audience levels, and to position the Advanced Manufacturing Growth Centre as a thought leader within the Australian manufacturing context.
SOLUTION
To help facilitate a change in the manufacturing conversation, Horizon  supported the launch of various AMGC research reports including the Sector Competitiveness Plan (SCP) and Defining Advanced Manufacturing report. Horizon developed and implemented multi-faceted strategies to communicate the report findings to key stakeholders and senior media. Both strategies commenced with an audit and messaging workshop to refine the key messages of the reports.
To promote the AMGC in the lead up to the first SCP report, Horizon ran a five-month media relations and social media campaign to educate the market that despite common belief, the future of manufacturing in Australia is bright and full of opportunity. The media relations and social media activity included both proactive and reactive media outreach and Horizon monitored and measured all coverage using social intelligence and monitoring platforms.
For the Defining Advanced Manufacturing Report, Horizon launched the campaign during the Toyota and Holden automotive closures - a heated, issues rich climate - to leverage the discussions and media frenzy surrounding Australian manufacturing.
OUTCOME
Across both reports, Horizon secured coverage in tier one national publications including The Australian, The Australian Financial Review, ABC Radio National Breakfast, Sky Business, News.com.au, The Daily Telegraph and Business Insider. Industry specific coverage was also secured in Australian Manufacturing, Manufacturer's Monthly, Gizmodo and My Business.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis
communications and issues management. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

Stevie 2018 Gold
Stevie 2018 Silver
IPRA 2018 Gold

HORIZON COMMUNICATION GROUP 2018