BIG4

Consumer / Tourism 

Online / Traditional / Media Relations / Communication Strategy / Copywriting / Crisis and Issues Management /Earned Media

BIG4 Holiday Parks is Australia’s leading holiday park group. Dedicated to the spirit of the true blue Aussie holiday, it has been celebrating the great outdoors for more than three decades and comprises of 180 holiday parks across Australia.
To grow the BIG4 brand through industry and media partnerships. This included partnerships with CCIA (Caravan and Camping Industry Association NSW), Apollo, Fox Studios (Alvin & the Chipmunks release) and Bauer Media, among others, to develop initiatives and secure coverage.
SOLUTION
Horizon's strategy was to utilise as many channels as possible to reach the desired target market – this included both print and online publications.
In addition to facilitating industry partnerships, Horizon provided strategic counsel, developed media plans, conducted a comprehensive media relations campaign and conducted crisis and issues management consultation.
OUTCOME
In the 11 months from August 2015 – June 2016, 1,326 pieces of online and print coverage were secured across Australia, with a total estimated reach of close to 213 million.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis
communications and issues management. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

Stevie 2018 Gold
Stevie 2018 Silver
IPRA 2018 Gold

HORIZON COMMUNICATION GROUP 2018