EPA

Government / State Government

Digital / Strategic Partnerships / Paid Media / Communication Strategy / Stakeholder Engagement / Creative Camping Development and Implementation  / Media Relations / Social Media

The NSW Environment Protection Authority (EPA) is the primary environmental regulator for New South Wales. Their purpose is to improve environmental performance and waste management for New South Wales facilitated by a wide variety of programs and initiatives.
To increase public engagement and encourage positive behaviour change for the NSW Environment Protection Authority's Hey Tosser! campaign, whilst avoiding public fatigue given it had been in market for several years.
SOLUTION
Horizon developed a truly unique campaign whereby 40 bottles fitted with GPS tracking devices were released into waterways across NSW. The purpose was to provide a real-life demonstration of what happens to litter when it enters our waterways. The multi-faceted campaign incorporated existing 'Report a Tosser' elements to reach key media, consumers, influencers and intermediary groups.
OUTCOME
In total, the campaign achieved a reach of more than 19.5 million which included the publication of content in 65 online & print media outlets through 125 broadcast media conglomerates and 29 verified social media pages. The Facebook campaign generated 8.8 million impressions and page likes increased by 3,450, an incredible 20%. Each post reached an average of 8,188 people. We reached an average of  people each day, totalling 442,000 over the course of the campaign.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis
communications and issues management. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

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HORIZON COMMUNICATION GROUP 2018