Healthdirect

Government / Federal Government / Council of Australian Governments

Online / Digital Strategy / Stakeholder Engagement / Earned Content / Advertising / Digital /Social Media / Copywriting / Media Relations

Healthdirect Australia is a national, government-owned, not-for-profit organisation which aims to assist Australians manage their health and well-being by providing them with trusted, health information and services.
To promote the launch of Healthdirect Australia's smart app symptom checker, driving traffic away from inundated call centres and towards the new mobile app. 


SOLUTION
Horizon commenced the campaign with a broad stakeholder outreach that involved research, consultation and engagement, reducing the risks prior to launch. Horizon developed all strategic positioning, copy and creative to push marketing activities through direct in-clinic advertising, online digital advertising, social media content, media outreach and blogger engagement.
OUTCOME
The campaign was extremely successful in raising brand awareness and opening up a dialogue with the target audience. The mobile app received more than 22,000 downloads with 300 of these tracked directly to one blogger article that Horizon prepared and negotiated.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis
communications and issues management. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

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