Transport for NSW

Government / State Government 

Stakeholder Engagement Social Media / Copywriting / Media Relations

Transport for New South Wales (TfNSW) is a statutory authority of the New South Wales Government which manages the transport services across the state.
To intensify awareness about the NSW TrainLink services and increase TrainLink patronage and revenue in the specific areas of Cootamundra, Albury and Wagga Wagga. The public relations component of the campaign that Horizon facilitated named ‘NSW TrainLink will take you there’ was designed to help coordinate and execute locally based activity


SOLUTION
Horizon’s approach included partnering with local businesses, reaching out to local media and distributing campaign content to targeted organisations in the area. This approach helped fulfil the campaign’s major goal of raising general awareness about the NSW TrainLink services and the benefits of using them. Our client wanted train travel to become a key consideration when planning travel within the region, whether to go to an appointment, visit a local retail hub or attend an event. Horizon also amplified the reach of NSW TrainLink’s marketing and communications material throughout the Southern NSW region by using channels the audience trusted including community newsletters and community noticeboards.

OUTCOME
Horizon recorded excellent results with more than 25 organisations in the NSW Southern Region agreeing to distribute the campaign’s content. These organisations included chambers of business and commerce, RSL clubs, sporting clubs, schools, community centres and major event venues. The reach of the campaign was recorded at approximately 150,000 people.

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