// Advanced Manufacturing Growth Centre
2016 Sector Competitive Plan and 2017 Defining Manufacturing Report

Objective 

Horizon was engaged by AMGC to:  

  • communicate the change from traditional manufacture to advanced manufacture,  
  • establish a strong position and voice within the Australian and international marketplace and  
  • advance AMGC’s overall messaging and positioning.  

Approach and scope 

The Advanced Manufacturing Growth Centre is an industry led not-for-profit that supports the development of the advanced manufacturing sector in Australia. It is a membership-based network of Australian companies.  

Horizon worked collaboratively with AMGC members and executives to develop company values and corporate messaging. This then was incorporated into the brand’s identity.  

Outcomes 

Horizon successfully managed and implemented media campaigns securing interview with:  

  • The Australian Financial Review 
  • The Australian 
  • SmartCompany 
  • Company Director 
  • The Sydney Morning Herald 

Horizon also sourced and secured speaking opportunities for Executive team members and managed multiple social media accounts including Twitter and LinkedIn. 



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The communications and public relations agency delivering outcomes across government, business, sustainability and consumer sectors.
Horizon Communication Group is a privately owned and operated agency responsible for award-winning campaigns. We deliver results through public relations, issues and crisis management, and targeted campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land – Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.

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