// Planet Ark
Ongoing Campaign and Organisational Support


Planet Ark is one of Australia’s most respected and trusted environmental organisations. With a focus on helping individuals, communities, governments and businesses reduce their impact on the environment, the organisation runs a number of campaigns each year on issues ranging from recycling to tree planting.  

Horizon has worked with Planet Ark for over two years, supporting major campaigns such as National Tree Day, National Recycling Week, Recycling Near You, Make it Wood, Cartridges 4 Planet Ark and the upcoming National Circular Economy Hub.  

Over time, the scope of Horizon’s work with Planet Ark increased, with Horizon acting as Planet Ark’s interim communication director.

Approach and scope 

Major campaign support 

We have worked extensively on National Recycling Week and National Tree Day campaigns providing value through:  

  • managing a campaign communications strategy,  
  • proactive media relations  
  • targeted recommendations for social media. 

In 2018, Horizon was engaged by Planet Ark to manage the media campaign for the 23rd National Recycling Week - an annual campaign building recycling awareness amongst Australians. The campaign coincided with the launch of a new Planet Ark report – From waste wars to recycling reboot – and its key findings and statistics informed the focus of the media relations activity. Activity included: 

  • a media release distributed to key tier one titles,  
  • interview broadcast pitching for Planet Ark’s spokespeople, and  
  • the development and placement of op ed thought leadership content.  

Interim Communication Director 

In our capacity as interim communication director Horizon:  

  • Provided ongoing strategic communications advice to campaign managers.  
  • Provided cost effective ideas to maximise audience reach and engagement.  
  • Reinvigorated long-running campaigns with fresh ideas and new directions  
  • Restructured campaigns from annual month-long campaigns to ‘always-on’ campaigns.  
  • Renewed efforts on content creation, social media presnce and work with community intermediaries.  
  • Conducted a structural review of the organisation, providing strategic recommendations to the board and management team. 


Major campaign outcomes 

In the 23-year history of the National Recycling Week campaigns run by Planet Ark, the 2018 campaign that Horizon supported received the most media attention to date with more than 1,000 pieces of coverage including broadcast, print and online from titles and syndications across:  

  • Fairfax 
  • NewsCorp 
  • ABC TV 
  • Radion National 
  • 2GB 
  • Sky News 
  • SBS 
  • The Guardian 

Additionally, as a result of the extensive media coverage the Planet Ark website received its highest ever rates of visitor traffic.  

Want to read more about our work in sustainability? Check out these case studies!
The communications and public relations agency delivering outcomes across government, business, sustainability and consumer sectors.
Horizon Communication Group is an independent agency responsible for award-winning campaigns. We deliver results through public relations, issues and crisis management, and targeted campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land – Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.


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