Horizon Communication Group is proud to announce it took home the National Golden Target Award in the category of ‘Government Sponsored Campaign’.   

Integrated communications agency, Horizon Communication Group has won a Golden Target at the National PRIA Golden Target Awards. Following their win at state level, the entire Horizon team once again attended the awards, this time held at the Sydney Opera House. The combination of the iconic venue and Australian comic and actor Shane Jacobson as host of the evening, gave the night an air of class and humour. The Horizon team was the only organisation who all went to the podium to accept the award, much to Shane’s enjoyment.

“It is a team effort, and always is at Horizon”, Liz McLaughlin, Founder, Horizon Communication Group explained in her speech.

Horizon’s award was for the NSW Environment Protection Authority’s Hey Tosser! Autumn Burst PR campaign. The campaign was launched by NSW Minister for Environment, Gabrielle Upton and involved a world first study where GPS fitted bottles were tracked through NSW waterways, content creation, stakeholder outreach, media relations, social media management and ongoing monitoring of both traditional and social media.

The results were outstanding:

• Recall of the Hey Tosser! campaign went up from 72% to 80%.
• The number of people who believed it is likely they would get caught and fined for littering increased by 2% (average has been 1%).
• The number of people that now know how to report litter from vehicles - 39% up from 18% in 2016. 
• The likelihood of 18-24-year olds reporting littering from vehicles – 38% up from 18% in 2016.
• Over the course of the campaign 30,000 new reports were made by the community and 19,000 fines were issued as a result. There was a 76% increase in the number of new people who registered to Report a Tosser and a 44% increase in the number of reports.
• Horizon generated more than 200 media stories with a reach of over 18 million people nationally.

The night was topped off by Horizon receiving an honourable mention for PRIA’s Preeminent Award for Excellence in Measurement and Evaluation.  

Liz McLaughlin said “The Pre-eminent Award was totally unexpected as it was chosen without submission by the judging panel. We thought this was an extremely notable and important recognition”.