By Alex | 6 Nov 2017 |
The team at Horizon Communication Group are thrilled to announce that we have won the PRIA NSW Awards for Excellence ‘Government Sponsored Campaign’, for our work with the Environment Protection Authority on the Hey Tosser! Campaign.

The Hey Tosser! Campaign saw Horizon Communication Group implement a world-first concept where 40 GPS-fitted water bottles were released into waterways across NSW. This ‘litter tracking study’ illustrated the impact that discarded litter has in and around waterways.

NSW Minister for Environment, Gabrielle Upton, officially launched the Hey Tosser! Campaign, releasing the first bottle into the Parramatta River. The launch resulted in a two-minute segment that aired on Channel 9 News on 26th March 2017.


The concept provided localised, ongoing and real-time data which was key to creating connections with NSW residents who care about their ‘backyard’. The campaign received strong engagement and media interest and generated valuable discussions which kept the issue in the public eye well beyond the five-week campaign period.

A key objective of the campaign was to contribute to the NSW Premier’s Priority commitment to reduce the volume of litter in NSW by 40% by 2020 and ensure we have a clean, safe and healthy environment now and in the future. The program’s aim was to not only prevent littering, but to also inform NSW residents about the impact litter has on the state’s environment, especially its waterways.

Horizon developed a suite of communication materials including branded water bottles, a video, factsheets, infographics and contacted more than 30 NSW based stakeholder organisations. A targeted social media campaign was also implemented to support the launch which generated more than 8.8 million impressions and a 20% increase in page likes.

Following the success of the Hey Tosser! campaign, the EPA has now engaged Horizon to carry out a communications audit and develop a comprehensive marketing communication strategy for the Love Food, Hate Waste program which strives to combat food wastage in NSW. 

We have loved working with the EPA on this campaign and are looking forward to attending the National PRIA Golden Target Awards on 9th November at the Sydney Opera House.

The Full-Service Strategic Communications, Public Relations, Crisis and Issues Management, Behaviour Change Program and Campaign Strategy Agency in Sydney

Horizon Communication Group is a privately owned and operated, award winning independent communication agency. We are strategy experts in public relations, crisis communications, issues management, behaviour change programs and campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.

Stevie 2018 Gold
Stevie 2018 Silver
IPRA 2018 Gold


Horizon Communication Group acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land - Australia. We acknowledge the Gadigal of the Eora Nation as the traditional custodians of this place we now call Sydney.